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| ■ BaySpo Readers Survey 2004 Overview |
●Period Survey Conducted ：7/30～8/16/2004
●Method of Survey ：Survey Form was included in the issues of 7/30, 8/6, 8/13 (circulations: 22,000)
●Data Collection ： Via Online form, Fax, or Snail Mail
●Total Responses ： 1562 |
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| Printable Version Download >> |
| ■ Information Source in Japanese |
The numbers shown inside parenthesis indicate results from 2003 |
| Paper media ranked the top as the source of information in Japanese. BaySpo is lead the most among all free publications. |
| 1. How do you search info in Japanese |
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2. How do you find out Japanese restaurants in the Bay Area? |
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A great majority of readers are relying on BaySpo and/or word-of-mouth information in finding local restaurants. BaySpo and Word-of-mouth information are used obviously more than TV, or other media. |
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| 3. Which Free newspaper / magazines do you read? |
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4. Which newspaper / magazines do you read? |
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| More than 97% of Japanese people living in the Bay Area are reading BaySpo. |
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Newspapers in general do not show high penetrations. It can be said that Japanese speaking people tend to rely on Free Publication such as BaySpo. |
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